Short Bio
Yolanda Fuertes-Callén is an Associate Professor in financial economics and accounting at the University of Zaragoza and a researcher at the Institute on Employment, Digital Society and Sustainability (IEDIS). She also leads the REVITA-TER action group – Value Creation, Business Resilience and Territorial Transformation, recognized by Campus Iberus of International Excellence.
Her research career, developed continuously since 1996, applies advanced quantitative methods including Cox survival models, matching techniques (PSM and IPW), latent class analysis, and structural models. She has participated in competitive research projects funded by European, national, and regional institutions, as well as research contracts with public and third-sector organizations.
Research Lines
Financial and Non-Financial Information Analysis
Analysis of firms’ financial and non-financial information for decision-making, including early prediction of startup survival using accounting data, value creation and distribution indicators, financial inclusion, and the role of public subsidies in business survival and growth.
Sustainable Entrepreneurship and Business Resilience
Startup resilience in rural environments, the territorial impact of entrepreneurship, the role of circular economy in local development, mission drift in microfinance institutions, startup support policies, and sustainable growth in emerging sectors.